Dreams with Deadlines.
A two-week Studio engagement for turning a serious but unshaped idea into language, decisions, an adjacent-possible map, and a right-sized next-step plan.
Four kinds of builders.
- Founder-builders shaping the next company, offer, or product.
- Independent creators whose body of work needs more structure, focus, and direction.
- Senior operators or small teams with a mandate, constraints, but no clear path forward.
- Second-act builders assembling a practice, platform, or contribution they can keep iterating upon.
The working artifacts.
The raw thought-stuff.
A short written intake and 45-minute pre-call. You send the material as it is: instinct, ambition, pressure, half-language, constraints.
The shape of the thing.
One 2.5–4 hour working session, or two halves across two days. We name what you are actually building and what it is not.
What is true.
A synthesis memo, eight to fifteen pages, that says the work back in language sharp enough to survive decisions, tradeoffs, and other people.
What is possible.
An adjacent-possible map showing the moves available from where you stand, the moves one step further out, and the constraints shaping both.
What can be delivered next.
A right-sized plan for the next useful move. Depending on the work, that may be a few weeks, a quarter, a launch path, or a decision sequence.
What we chose.
A decision log recording what was decided, deferred, refused, and deliberately left open. Useful when future-you forgets why.
Two weeks, four moves.
Intake.
You send the raw material: what you are building, what is at stake, what is constrained, and where the next move feels blocked.
Naming.
We find the actual thing. The thing with enough gravity to move. The adjacent thing that could be built so that you can test its fitness.
Mapping.
We separate what is true, what is possible, and what can be delivered next from the fog around it.
Delivery.
I write the memo, build the map, draft the plan the work actually needs, and close with a thirty-day check-in so the next move stays real.
"You do not leave with inspiration. You leave with language, decisions, and a next move sturdy enough to survive contact with reality."
In plain numbers.
Scope of preparation determines the upper bound. Most engagements fall between $7,500 and $12,000. Beta pricing for the first cohort runs through 2026, if that's you, mention it on the call.